"If You Can't Hack 'em, Absorb 'em" or the Endless Dance of the Corporate Revolution

What were once the values and philosophy of the hacker ethic are since some years the domain of many of the business companies which represent the development of “Web 2.0” and contributed to create the notion of social media. According to Steven Levy, the first one to use the term hacker ethic as described in his book Hackers: Heroes of the Computer Revolution (1984), the hacker ethic was a “new way of life, with a philosophy, an ethic and a dream”. A philosophy, which had its own language and rules, and its own representative community, whose roots went back into the 1950s and 1960s, crossing the activity of the hackers at the Massachusetts Institute of Technology (MIT) and in the Seventies, the rise of the sharing computer culture in California (well represented by the Community Memory Project in Berkeley and the Homebrew Computer Club in Silicon Valley). Embracing the ideas of sharing, openness, decentralization, free access to computers, world improvement and the hand-on imperative (Levy, 1984) the hacker ethics has been a fertile imaginary for many European hackers as well, who started to connect through BBSes in the Eighties.