@inbook{7491cf3e35394c8d85f136f9d133d1c4,
title = "How Music Touches: Investigating the Influence of Sounds on Haptics",
keywords = "Management studies, haptic perception, Cross-modal correspondences, music, softness",
author = "Christian Homburg and Monika Imschlo{\ss} and Christina Kuehnl",
year = "2014",
language = "English",
isbn = "0-87757-354-9",
series = "MA Educators Proceedings",
publisher = "American Marketing Association",
pages = "C80--C81",
editor = "Gary Hunter and Tom Steenburgh",
booktitle = "Proceedings of the 2014 American Marketing Association Winter Educators' Conference",
address = "United States",
}