Global Immediacy

Florian Sprenger

doi:10.4324/9781315654195

Global Immediacy

Florian Sprenger

Centre for Digital Cultures

Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung

Abstract

Marshall McLuhan was one of the leading media theorists of the twentieth century. His work extended beyond academia, making him part of the ‘popular culture’ which he helped to define. This collection of essays explores the many facets of McLuhan’s work from a transatlantic perspective. Balancing applied case studies with theoretical discussions, together the chapters provide an insightful look at the legacy of the man who coined the term ‘global village’.

Originalsprache	Englisch
Titel	McLuhan's Global Village Today : Transatlantic Perspectives
Redakteure/-innen	Carmen Birkle, Angela Krewani, Martin Küster
Seitenumfang	16
Erscheinungsort	London
Herausgeber (Verlag)	Pickering & Chatto
Erscheinungsdatum	2014
Seiten	31-46
ISBN (Print)	1848934610, 978-1-84893-461-0
ISBN (elektronisch)	9781315654195
DOIs	https://doi.org/10.4324/9781315654195
Publikationsstatus	Erschienen - 2014

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abstract = "This chapter analyses closure, along with the two other key principles of the comic form, the cartoonish representation and the sequential arrangement of individual, framed panels, against a neuroscientific background. Comic stories are composed of visual and linguistic elements that complement one another in the generation of meaning. Cartoonish depiction in comics means a concise depiction which is limited to a few fundamental, iconic characteristics and emotions. The impression of a continual sequential structure through successive individual illustrations occurs when the reader fills the gaps between the depicted objects, forms, figures and language. The depicted people and objects form a chase scene with the man in the foreground attempting to flee. According to the mechanisms of scene segmentation, the reader pieces together the depicted lines, figures, sounds and forms of speech, based on stored empirical content, into identifiable visual and linguistic objects.",

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Global Immediacy

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