@inbook{c2f8aa17849f4b62919697a4619e885c,
title = "Fortschrittliche Kunden zu Breakthrough-Innovationen simulieren",
keywords = "Betriebswirtschaftslehre",
author = "Cornelius Herstatt and Christian L{\"u}thje and Christopher Lettl",
year = "2003",
month = feb,
day = "14",
language = "Deutsch",
isbn = "3-409-12358-X",
pages = "57--72",
editor = "Cornelius Herstatt and Birgit Verworn",
booktitle = "Management der fr{\"u}hen Innovationsphasen: Grundlagen—Methoden—Neue Ans{\"a}tze",
publisher = "Gabler Verlag",
address = "Deutschland",
edition = "1",
}