Experimentation for Sustainable Innovation

Ilka Weissbrod

doi:10.1007/978-3-319-97385-2_18

Experimentation for Sustainable Innovation

Ilka Weissbrod

Publikation: Beiträge in Sammelwerken › Kapitel › Begutachtung

6 Zitate (Scopus)

Abstract

This book chapter offers an exploration of how experimentation can further corporate sustainable innovation, with focus on product and service development. This exploration helps to bring further clarity to this new area of sustainability management research: by contrasting the corporate experimentation process with the experimentation approach used in the natural sciences. Experimentation for sustainable innovation draws on the lean startup approach and the concept of triple bottom line value creation. ‘Experimentation for Sustainable Innovation’ concludes with a visual summary of the proposed method. The chapter includes practitioner insights, based on qualitative research about Procter & Gamble.

Originalsprache	Englisch
Titel	Innovation for Sustainability : Business transformations towards a better world
Redakteure/-innen	Nancy Bocken, Paavo Ritala, Laura Albareda, Robert Verburg
Seitenumfang	18
Erscheinungsort	Cham
Herausgeber (Verlag)	Palgrave Macmillan
Erscheinungsdatum	2019
Auflage	1
Seiten	335-352
ISBN (Print)	978-3-319-97384-5
ISBN (elektronisch)	978-3-319-97385-2
DOIs	https://doi.org/10.1007/978-3-319-97385-2_18
Publikationsstatus	Erschienen - 2019

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keywords = "Sustainability sciences, Management \& Economics, Experimentation for Sustainability, Sustainable Innovation",

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Experimentation for Sustainable Innovation. / Weissbrod, Ilka.
Innovation for Sustainability: Business transformations towards a better world. Hrsg. / Nancy Bocken; Paavo Ritala; Laura Albareda; Robert Verburg. 1. Aufl. Cham: Palgrave Macmillan, 2019. S. 335-352 (Palgrave Studies in Sustainable Business in Association with Future Earth).

Publikation: Beiträge in Sammelwerken › Kapitel › Begutachtung

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Experimentation for Sustainable Innovation

Abstract

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