Entrepreneurship as an area of psychology study: An Introduction

Entrepreneurship is fundamentally personal. Although entrepreneurship research has shown that there are multiple personal, organizational, and external causes of successful new venture creation (Baum, Locke, & Smith, 2001; Rauch & Frese, 2000), it takes human vision, intention, and work to conceive and convert business ideas to successful products and services. Through their thinking and action, entrepreneurs themselves integrate human and financial resources to organize, produce, and market products and services that yield value for customers and workers.