Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

Andrea K. Moser; Gabriele Naderer

Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

Andrea K. Moser
, Gabriele Naderer

Hochschule Pforzheim

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › Begutachtung

Originalsprache	Englisch
Titel	Proceedings of the AMA Summer Educators' Conference 2016 : Regaining Relevance: Doing Research That Shapes the Practice of Marketing
Redakteure/-innen	Bernard Jaworski, Neil Morgan
Seitenumfang	1
Herausgeber (Verlag)	American Marketing Association
Erscheinungsdatum	2016
Seiten	H-12
ISBN (Print)	978-1-5108-3917-5
ISBN (elektronisch)	978-1-5108-3912-0
Publikationsstatus	Erschienen - 2016
Veranstaltung	AMA Summer Marketing Academic Conference - AMA 2016: Regaining Relevance: Doing Research that Shapes the Practice of Marketing - Altanta Marriott Marquis, Atlanta, USA / Vereinigte Staaten Dauer: 05.08.2016 → 07.08.2016 https://www.ama.org/events-training/Conferences/Pages/2016-Summer-AMA-Conference-Doctoral-Registration.aspx?tab=home

Fachgebiete und Schlagwörter

Wirtschaftswissenschaften für Nachhaltigkeit
sustainability
heuristics
ethical consumption
personal care
Qualitative research

Dieses zitieren

Moser, A. K., & Naderer, G. (2016). Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products. in B. Jaworski, & N. Morgan (Hrsg.), Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing (S. H-12). (AMA educators' proceedings; Band 27). American Marketing Association.

Moser, Andrea K. ; Naderer, Gabriele. / Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products. Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing. Hrsg. / Bernard Jaworski ; Neil Morgan. American Marketing Association, 2016. S. H-12 (AMA educators' proceedings).

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note = "AMA Summer Marketing Academic Conference - AMA 2016 : Regaining Relevance: Doing Research that Shapes the Practice of Marketing, AMA 2016 ; Conference date: 05-08-2016 Through 07-08-2016",

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Moser, AK & Naderer, G 2016, Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products. in B Jaworski & N Morgan (Hrsg.), Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing. AMA educators' proceedings, Bd. 27, American Marketing Association, S. H-12, AMA Summer Marketing Academic Conference - AMA 2016, Atlanta, USA / Vereinigte Staaten, 05.08.16.

Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products. / Moser, Andrea K.; Naderer, Gabriele.
Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing. Hrsg. / Bernard Jaworski; Neil Morgan. American Marketing Association, 2016. S. H-12 (AMA educators' proceedings; Band 27).

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › Begutachtung

TY - CHAP

T1 - Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

AU - Moser, Andrea K.

AU - Naderer, Gabriele

PY - 2016

Y1 - 2016

KW - Sustainability sciences, Management & Economics

KW - sustainability

KW - heuristics

KW - ethical consumption

KW - personal care

KW - Qualitative research

UR - https://www.proceedings.com/content/034/034223webtoc.pdf

M3 - Published abstract in conference proceedings

SN - 978-1-5108-3917-5

T3 - AMA educators' proceedings

SP - H-12

BT - Proceedings of the AMA Summer Educators' Conference 2016

A2 - Jaworski, Bernard

A2 - Morgan, Neil

PB - American Marketing Association

T2 - AMA Summer Marketing Academic Conference - AMA 2016

Y2 - 5 August 2016 through 7 August 2016

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Moser AK, Naderer G. Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products. in Jaworski B, Morgan N, Hrsg., Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing. American Marketing Association. 2016. S. H-12. (AMA educators' proceedings).