Customer on the move: Strategic implications of mobile banking for banks and financial enterprises

Rajnish Tiwari; Stephan Buse; Cornelius Herstatt

doi:10.1109/CEC-EEE.2006.30

Customer on the move: Strategic implications of mobile banking for banks and financial enterprises

Rajnish Tiwari^*
, Stephan Buse
, Cornelius Herstatt

^*Korrespondierende/r Autor/-in für diese Arbeit

Technische Universität Hamburg

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › Begutachtung

14 Zitate (Scopus)

Abstract

The increased need/wish for mobility amongst various sections of the society, particularly amongst professionally active groups, is confronting credit institutions and other enterprises offering financial services, with challenges to adjust their service portfolio in a way to best suit the needs of their customers. On the other hand it also opens up a new arena of opportunities by making it possible to offer innovative, value-added services by actively inducing demand for new, mobility-centric services. This paper examines strategic implications of changes in customer behavior as perceived by the banks. It introduces the findings of a bank survey conducted by the authors in Germany. The survey discovered that banks expect Mobile Banking to gain greater strategic relevance in near future and are positioning themselves not to be left behind.

Originalsprache	Englisch
Titel	Proceedings - CEC/EEE 2006 : Joint Conference - 8th IEEE International Conference on E-Commerce and Technology (CEC 2006), 3rd IEEE International Conference on Enterprise Computing, E-Commerce
Seitenumfang	1
Herausgeber (Verlag)	IEEE Industrial Electronics Society
Erscheinungsdatum	2006
Seiten	81-81
Aufsatznummer	1640338
ISBN (Print)	0769525113, 9780769525112
DOIs	https://doi.org/10.1109/CEC-EEE.2006.30
Publikationsstatus	Erschienen - 2006
Extern publiziert	Ja
Veranstaltung	CEC/EEE 2006 Joint Conferences - San Francisco, CA, USA / Vereinigte Staaten Dauer: 26.06.2006 → 29.06.2006

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10.1109/CEC-EEE.2006.30

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Tiwari, R., Buse, S., & Herstatt, C. (2006). Customer on the move: Strategic implications of mobile banking for banks and financial enterprises. in Proceedings - CEC/EEE 2006: Joint Conference - 8th IEEE International Conference on E-Commerce and Technology (CEC 2006), 3rd IEEE International Conference on Enterprise Computing, E-Commerce (S. 81-81). Artikel 1640338 (CEC/EEE 2006 Joint Conferences; Band 2006). IEEE Industrial Electronics Society. https://doi.org/10.1109/CEC-EEE.2006.30

Tiwari, Rajnish ; Buse, Stephan ; Herstatt, Cornelius. / Customer on the move : Strategic implications of mobile banking for banks and financial enterprises. Proceedings - CEC/EEE 2006: Joint Conference - 8th IEEE International Conference on E-Commerce and Technology (CEC 2006), 3rd IEEE International Conference on Enterprise Computing, E-Commerce. IEEE Industrial Electronics Society, 2006. S. 81-81 (CEC/EEE 2006 Joint Conferences).

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abstract = "The increased need/wish for mobility amongst various sections of the society, particularly amongst professionally active groups, is confronting credit institutions and other enterprises offering financial services, with challenges to adjust their service portfolio in a way to best suit the needs of their customers. On the other hand it also opens up a new arena of opportunities by making it possible to offer innovative, value-added services by actively inducing demand for new, mobility-centric services. This paper examines strategic implications of changes in customer behavior as perceived by the banks. It introduces the findings of a bank survey conducted by the authors in Germany. The survey discovered that banks expect Mobile Banking to gain greater strategic relevance in near future and are positioning themselves not to be left behind.",

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Tiwari, R, Buse, S & Herstatt, C 2006, Customer on the move: Strategic implications of mobile banking for banks and financial enterprises. in Proceedings - CEC/EEE 2006: Joint Conference - 8th IEEE International Conference on E-Commerce and Technology (CEC 2006), 3rd IEEE International Conference on Enterprise Computing, E-Commerce., 1640338, CEC/EEE 2006 Joint Conferences, Bd. 2006, IEEE Industrial Electronics Society, S. 81-81, CEC/EEE 2006 Joint Conferences, San Francisco, CA, USA / Vereinigte Staaten, 26.06.06. https://doi.org/10.1109/CEC-EEE.2006.30

Customer on the move: Strategic implications of mobile banking for banks and financial enterprises. / Tiwari, Rajnish; Buse, Stephan; Herstatt, Cornelius.
Proceedings - CEC/EEE 2006: Joint Conference - 8th IEEE International Conference on E-Commerce and Technology (CEC 2006), 3rd IEEE International Conference on Enterprise Computing, E-Commerce. IEEE Industrial Electronics Society, 2006. S. 81-81 1640338 (CEC/EEE 2006 Joint Conferences; Band 2006).

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › Begutachtung

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Tiwari R, Buse S, Herstatt C. Customer on the move: Strategic implications of mobile banking for banks and financial enterprises. in Proceedings - CEC/EEE 2006: Joint Conference - 8th IEEE International Conference on E-Commerce and Technology (CEC 2006), 3rd IEEE International Conference on Enterprise Computing, E-Commerce. IEEE Industrial Electronics Society. 2006. S. 81-81. 1640338. (CEC/EEE 2006 Joint Conferences). doi: 10.1109/CEC-EEE.2006.30

Customer on the move: Strategic implications of mobile banking for banks and financial enterprises

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