Abstract
We hypothesized that differences between input techniques depend on whether an interviewer asks the questions and handles the computer or the interview is conducted as a self-administered interview. We therefore used this interview mode as a second factor and tested if there was a difference in the number of answers between self-administered interviews and interviews conducted by interviewers. We used interviewers who had high typing skills because we thought that the difference between paper-and-pencil interviews and keyboard interviews would disappear when people keying in the data have high typing skills
| Originalsprache | Englisch |
|---|---|
| Titel | Market Research and Information Technology. Application and Innovation |
| Redakteure/-innen | Bill Blyth |
| Seitenumfang | 14 |
| Erscheinungsort | Amsterdam |
| Herausgeber (Verlag) | European Society for Opinion and Market Research (ESOMAR) |
| Erscheinungsdatum | 01.08.1998 |
| Seiten | 57-70 |
| ISBN (Print) | 92-831-1281-4 |
| Publikationsstatus | Erschienen - 01.08.1998 |
| Extern publiziert | Ja |
Fachgebiete und Schlagwörter
- Wirtschaftspsychologie
Fingerprint
Untersuchen Sie die Forschungsthemen von „A New Generation of CAPI: New Input Techniques and Multi-Media-Features: Is there any improvement in the data?“. Zusammen bilden sie einen einzigartigen Fingerprint.Dieses zitieren
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver